From L-R : Mark Williams,Chief Evangelist Southern Africa,Bamijoko Okupe,Group Chief Evangelist and David Malonza,Chief Evangelist,East Africa; all of Marq Sikyor Africa during the media Presentation of Marq Sikyor Africa in Lagos.Photo Akeem Salau
Lagos-Nigeria: MARQ
SIKYOR AFRICA, brand protection, and anti-counterfeiting company had a Media
Presentation to select journalists recently. The event which took place at the
Radisson Hotel, Ikeja, Lagos, attracted the presence of dignitaries including
business owners, business executives, marketing directors, brand custodians,
corporate affairs directors, regulatory agencies, security operatives, and the
brand-marketing and technology media community.
MARQ SIKYOR AFRICA is a pioneer Brand Protection and
Anti-Counterfeiting firm providing services to local, international and global
companies, institutions, and organisations, that wish to protect their brands
from counterfeiting and other forms of infringement in Africa. The firm covers the
key markets in the continent: East Africa, through their Nairobi operations in
Kenya, West Africa, through Lagos office in Nigeria, and Southern
Africa, through the Johannesburg operations in South Africa.
The Founder and Group Evangelist of the company, Mr. Joko Okupe,
said that, “The repertoire of expertise and experience available to MARQ SIKYOR
AFRICA, its in-depth understanding of the market terrains, and good grasp of
the workings of Law Enforcement and Regulatory Agencies, make us surefooted to
deliver results in infringement investigations and enforcement matters. Our brand protection
investigations cover Anti-Counterfeiting, Anti-Piracy, Parallel Imports,
Product Diversion, Trademark Infringement and Product Tampering/Adulteration
among others.”
From L-R :David Malonza,Chief Evangelist,East Africa;Bamijoko Okupe,Group Chief Evangelist and Mark Williams,Chief Evangelist Southern Africa all of Marq Sikyor Africa.during the media Presentation of Marq Sikyor Africa in Lagos.Photo Akeem Salau
In his Presentation at the event, the Founder of MARQ SIKYOR AFRICA, said that the Media Presentation of the firm is a great milestone in the fight against all forms of infringements; and in the efforts to safeguard brand assets and intellectual property in Nigeria. “Currently, we are in a globalised world where brand building has become a strong fundamental for businesses, institutions, and governments - as it propels business growth and countries’ economic growth. In today’s world, where all frontiers and boundaries are broken, brands cross geographic and cultural borders in trade relationships involving exports for the purpose of earning foreign exchange, and even in organizing cultural events anchored on brand sponsorship”.
According to him, “Of the top 10 most valuable brands
in the world, 7 are of American origin and are great wealth earners for the
businesses and the country. It’s no wonder the USA is at the forefront of
championing Anticounterfeiting drive globally. There is a new awakening to the
understanding that brands are intangible but incredibly effective assets to a
nation’s growth and development.” It is noted that developed economies appear
to be over-investing in branding compared to developing economies to increase
their competitiveness. For this reason, developing countries, particularly
African countries, are encouraged to ignite their passion for building strong
brands, if they must compete favourably in the global marketplace. He said that
strong brands don’t just happen; “They are outcomes of great visions powered by
strong strategies and backed by great investments and commitment.”
He reminded the audience at the launch event that, the global
market is in a constant state of flux, and Nigeria is part of that market,
which most often is accelerated through technological change, and brands help
markets to adapt most appropriately and responsively. Brands, he said,
contribute to the nations’ economic growth and adaptation to global competition
through the creation of products and services, and also production and reproduction
of social goods that benefit the society, as they participate in increasing a
nation’s GDP, and supporting a peoples’ overall livelihood and wellbeing.
Brands with strong recognition and global reach are an enormous asset to their
home countries. Therefore, these brands need to be protected, he said.
Mr. Okupe added that, strong brands cost fortunes to create, nurture and grow. According to him “When brands become strong, they garner loyalty and possess the potential of guaranteed future earnings and good returns to the owners.” He reminded brand owners of the need to think up and implement cutting edge strategies to protect their most valuable assets from infringement and thefts to ensure they reap the dividends of their sweat and investments.
He called for a close collaboration between brand owners, brand custodians, security operatives and other stakeholders with MARQ SIKYOR AFRICA to secure and safeguard Nigerian brands, and indeed brands across Africa.
#-ENDS-
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