ALLIANZ MEDIA UNVEILS GROUNDBREAKING FUSION OF OOH AND DIGITAL MARKETING SERVICES

 

   
  Dr Hezekiah Tunde Ajagbe. 

    GM/CEO Allianz Media Limited.

Lagos, 21st December 2023 – Allianz Media Limited, a trailblazer in the world of Out-of-Home (OOH) Advertising,  announced the launch of its cutting-edge digital services, marking a historic step towards seamlessly blending OOH Advertising with Online Marketing solutions.

For decades, Allianz Media has been synonymous with excellence in Out-of-Home (OOH) advertising, delivering impactful messages that resonate across diverse locations. With this launch they unveiled and introduced  a new chapter in their story, Speaking at the press briefing  launch  Dr Hezekiah Tunde Ajagbe GM/CEO Allianz Media Limited said As we integrate digital marketing into our comprehensive advertising solutions, heralding a fresh era of personalized and holistic advertising experiences this pioneering approach harnesses the combined power of OOH platforms and digital marketing tools to craft seamless and impactful consumer experiences. Through innovative services like Geofencing, Programmatic Ads, and Social Media Activation engagement, we captivate audiences by strategically combining traditional OOH with dynamic digital interactions’’

“Gone are the days of OOH standing alone” He emphasizes, “Allianz Media's mission is to redefine advertising by fusing traditional displays with innovative platforms, creating a synergy that maximizes consumer engagement and experiences. Our strategically placed OOH placements, ranging from billboards and bus shelters to digital screens and interactive displays, have been capturing attention and generating initial brand awareness for decades. Now, these efforts will be amplified digitally”

He further stated  as follows “Teaming up with our sister company, Marketing and Media Limited, we boast over 500 strategically located hoardings across 30 states, 57 cities, and 200 LGAs in Nigeria. Our goal is to share more about these groundbreaking services, which bridge the gap between traditional and digital advertising seamlessly”

 Asked if these services were reserved for a particular segment of the Marketing Communications clients, Dr Ajagbe clarified that their services can be offered holistically or as stand alone digital services, but that the main crux was the value added services (VAS) was an integral part of the innovative offerings ALLIANZ Media was bringing into the IMC Space.

In attendance were industry stakeholders and established journalists in the industry.

To explore the future of advertising with Allianz Media Limited, visit our website at www.allianzmedialimited.com and www.sunriseintegratedmedia.com. Elevate your brand with the convergence of tradition and innovation.

 

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