Prince Yomi Adelokiki Founder YGC Foundation,   Ese Esiedesa Brand and Comms Specialist MTN,    Aderinsola Aina Brand and Comms Specialist MTN,    Kate Daniels, Brands and Comms Team Lead MTN,    Joseph Owoeye Segment Manager Enterprise Business Division MTN,    Clara Chinwe Okoro COO My Beautiful Africa,   Cornel Udofia CEO CMC Group

LAGOS. 26.10.2022.

The Tourism and Technology Summit Africa which ended recently in Lagos focused on new products that has deep penetration and is driving volume in the retail market space.

A review of the event saw speakers focusing on products ranging from new tourism app innovations from startups ,travel businesses platform tools,to smart out of home touch points and the new mobile engagement tool from MTN

While maintaining their retail expansionary and customer-centric business model, MTN has introduced this new customer engagement tool to strenghten emotional connections between tourism, travel and hospitality businesses as a brand and their customers believing that as businesses,delivering cross-channel experiences to their customers would increase opportunities for these brands to emotionally bond with their customers,.

      MTN Experiential Booth for guests at the Tourism and Technology Summit Africa 2022

Other key highlights of event includes a presentation on how Blockchain Technology is transforming the Travel industry by Dr Oluseyi Akindeinde (Ph.D) with insights on the impact on digitally informed travelers empowered by the technology tools at their disposal, this position underscores the increasing uptake of the market for the travel and tourism imdustry products innovation, and mass-market-oriented retail focus that continues to broaden wide acceptance across various segments of the mass market.

Commenting on the event, the COO of My Beautiful Africa Clara Chinwe Okoro stated that her Company is a major proponent of Smart Tourism and the focus is to build a new ecosystem for tourism and travel businesses in Africa through the deployment of technology tools, “as we take further bold and audacious steps to digitally transform the travel and tourism industry in Africa, we are ending the year on a stronger note with this summit, we will be working with more companies to create more initiatives even in the very short term to broaden the focus and ride on novel technology and digital tools to push aggressively for the adoption of these proprietary and digital tools to attract sustainable streams of income for travel, tourism and hospitality SME businesses across Africa” 

Speaking further Technology has always been an important component in the global economy. It has however become a strategic imperative due to the emergence and the rise of the tech-savvy, connected consumers across global and national socioeconomic landscapes and sectors even though this has immense potential to create value, unlock broader societal benefits and change negative perceptions about Africa, its adoption in many African tourist destinations lags behind compared to international good practices. Contextually, this challenge differs from country to country, but it remains a major inhibitor to a competitive African Tourism Industry and that is the gap Tourism and Technology Summit Africa aims to close ,” she said.

The Annual Conference focuses on technologies driving processes across different business sectors such as Tourism,Travel,Hospitality,Aviation,Fintech,Medical Tourism and other interconnected sub sectors, In attendance this year were diverse companies such as MTN, GupShup, Skyway, Daytrit, Encode, Cybertron, Z-Edge,and a host of Speakers. The next edition is scheduled for September 2023


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