Nestlé’s GOLDEN MORN – building the next generation of agripreneurs


Over the years, GOLDEN MORN has worked with local farmers who supply the

homegrown maize and soya beans used in the production of the nutritious family

cereal. With 100% of the grains sourced locally, GOLDEN MORN is not only

sustaining Nestle’s local sourcing ambition, but is also impacting the local

economy positively by providing a sustainable means of livelihood for the farmers

and other players across the value chain.

Raising the next generation of farmers and “agripreneurs” is critical, not just for

ensuring the availability of grains for meeting GOLDEN MORN’s needs, but also

for building thriving communities and sustained economic advancement.

Therefore, in October 2021, the brand launched GOLDEN MORN Agripreneurship

Series in collaboration with The Enterprise Development Centre of the Pan Atlantic

University to promote youth participation in the agricultural sector through training

and provision of grants for the most promising agriculture business proposals by

the beneficiaries. The beneficiaries are exposed to different aspects of the

agricultural value chain and are provided with seedlings and mentorship to help

them succeed as farmers post training.

Victoria Uwadoka, Nestlé Nigeria’s Corporate Communications and Public Affairs

Manager said, “As a force for good, our brands with purpose help to drive societal

progress by Creating Shared Value across their value chain. This way, Nestlé is

driving impact at scale across critical socio-economic sectors including agriculture

to build a sustainable mutually beneficial ecosystem.”

“The GOLDEN MORN Agripreneurship Series seeks to train and provide support

to young entrepreneurs in the agricultural sector in order to promote sustainable


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