A Bolder, Bigger and more rigorous awards at the 7th LaPRIGA 2022

 

L-R: Selector Panel Secretary, Eniola Mayowa, Chairman Selector Panel, Chido Nwakanwa, Lagos NIPR Chairman, Comfort Obot Nwankwo , Chairman Organising panel,  Victoria Uwadoka Lagos NIPR Vice Chairman, Samuel Ayetutu, during the LaPRIGA Selection Committee Press Conference in Lagos

LaPRIGA is growing bigger, bolder and more significant because of the interest and commitment of stakeholders who are participating actively and increasingly showing up at the Gala night. Thanks to the public relations community.

At the recent press conference which held recently in Lagos at the Eko FM Multipurpose Hall, Agindingbi Lagos on Thursday 7^th of July 2022, the Chairman  Selection Committee Mr Chido Nwakanma informed the press thus “LaPrIGA seeks to enthrone professionalism and best practices in public relations in Nigeria, starting from our perch here in Lagos. LaPRIGA 2022 will hold on Friday,  2 December 2022. The venue will be The Podium International Event Centre, Aromire Street, off Adeniyi Jones Avenue, Ikeja.”

Speaking further, he went on to say, “We are announcing additional six more categories for LaPRIGA 2022 to the awards scheme. The new awards recognize the growing diversification of public relations into many new areas as one of the essential management disciplines in the modern world.

The new categories are Best in Technology Public Relations, Best in Public Relations Education, Best in Hospitality PR, Best in Political Communication, Best in Entertainment PR, and the Best Use of Research & Measurement.

The other award categories cover Public Relations Practitioner of the year, Corporate Communication Professional of the Year, Most Influential PR professional, and Outstanding Public Affairs Practitioner of the Year.

Others are the Best brand in storytelling, the Best innovation in Public Relations, Digital and social media agency of the Year, Rising Public Relations Practitioner of the Year, Best in Crisis and Risk Communication and Excellence in Internal Communication & Employee Engagement.

Professionals would win for Excellence in Community Relations, Best in Political Communication, Best in Corporate Social Responsibility, and Best Supporter of PR. LaPriga would recognise the Agency of the year, Model Agency of all time, Public Relations Journalist of the year, and Photo & Video Journalist of the Year.

We have taken steps to build on and encourage greater participation of stakeholders in LaPRIGA. Members of the NIPR will be at the centre of the 2022 Awards in nominations and choice of winners.

Our more stringent criteria demands inclusion and community participation.”

In shedding further light on why these moves were made Mr Nwakanma enumerated some of the key pointers,

“Look at these three examples of the criteria for this year’s awards.

Agency of the year.   It would be

•             A Firm demonstrating the best use of public relations in the service of clients

•             The highest number of new account wins.

•             The firm whose staff get the most nominations/awards at LaPRIGA

Practitioner of the Year

•             Reckoning in at least three areas of public relations.

•             Leader of an agency or team which gets the most nominations/awards in Lapriga during the year

•             Voted as best by peers.

Best brand in storytelling. The criterion is “success in making the brand’s story part of the national conversation”.

Corporate Comms Professional of The Year. The LaPRIGA criteria is that person who shows

-Skill in aligning communication strategies with organisational purpose and values

-Identifying and addressing communication problems effectively

-Building and enhancing the organisational reputation.”

In broadening the scope to embrace more categories NIPR is becoming cognizant of innovations taking shape in the industry and redefining the sector thus encouraging many more industry practitioners to key into the awards. “We are starting early to enable greater participation. Stakeholders would have at least three months to internalise the categories and criteria, prepare their submissions and canvass support. Stakeholders will participate in at least three ways:

1.            Nominate prospects in some classes.

2.            Vote for their preference after shortlisting by the Awards Panel.

3.            Enlist the sponsorship support of their organisations.

4.            Glam and show up at the awards nite”

 Speaking at the event the NIPR Lagos State Chapter Chairman Mrs. Comfort Obot Nwankwo who specifically drew attention to the No 17 of the Award categories, (Best use of Research & Measurement) says the committee can now actually measure the scope of work and the inputs that has been made to enable scores for that category. She went further to use an analogy on how agencies and entries win awards “Its like a beauty pageant, we chose the most beautiful girl, because they showed up. It doesn’t mean that we do not have beautiful girls somewhere else, and that is why this selection planning is to use the press in the future so that members are aware that this is going on. Come up and show, give us proof of what you have done. When you are selected and you are awarded, it would be very obvious that you earned it”

This year’s awards have a Theme of 3 Ts, Truth, Trust and Transparency, which surmises that PR as a tool would rather build bridges than indulge in propaganda, using this to magnify the work that members of NIPR do to make sure the profession is well aligned and regarded in high esteem.

 

A.            Awards Categories

The Lapriga 2022 Awards will consist of the following

1.            Public Relations Practitioner of the year

2.            Corporate Communication Professional of the year

3.            Most Influential PR professional of the year

4.            Outstanding Public Affairs Practitioner of the Year

5.            Best brand in storytelling

6.            Best innovation in Public Relations

7.            Digital and social media Agency of the Year

8.            Rising Public Relations Practitioner of the Year

9.            Best in Crisis and Risk Communication

10.          Excellence in Internal Communication & Employee Engagement

11.          Excellence in Community Relations

12.          Best in Technology Public Relations

13.          Best in Public Relations Education

14.          Best in Hospitality PR

15.          Best in Political Communication

16.          Best in Entertainment PR

17.          Best use of Research & Measurement

18.          Best in Corporate Social Responsibility

19.          Best Supporter of PR

20.          Agency of the year

21.          Model Agency of all time

22.          Public Relations Journalist of the year

23.          Photo & Video Journalist of the Year

 

B. Awards Criteria

Category Criteria Procedure

Practitioner of the year • Strong reckoning in at least three areas of public relations

• Leader of an agency or team which wins the most awards in Lapriga during the year

• Voted as best by peers 1. Voting by members of NIPR

2. Determination by the Lapriga Awards panel

Corporate Comms Pro -Skill in aligning communication strategies with organisational purpose and values

-Identifying and addressing communication problems effectively

-Building and enhancing the organisational reputation Selection by panel from a pool

Most Influential PR professional Person whose conduct reflects positively on public relations as a business and profession. 1. Shortlisting by voting by members

2. Selection by panel

Outstanding Public Affairs Practitioner Skilled deployment of public relations to influence public policy and building support for his organisation’s agenda

Scope would include advocacy, content development, event creation, monitoring and issues management, strategy development, policy research and speaker engagement Nomination by NIPR members

Best brand in storytelling

Success in making the brand’s story part of the national conversation Nomination by NIPR members

Direct response to call for entries by firm or its Agency

Best innovation in Public Relations

New approaches, technologies, and ways of delivering public relations Nomination by NIPR members

Direct response to call for entries by firm or its Agency

Digital and social media Agency of the Year

Effective deployment of digital and social media to influence, change and deliver on organisational outcomes Same as above

Rising Public Relations Practitioner of the Year

Person who demonstrates high probability of future contribution in public relations roles Same as above

Best in Crisis and Risk Communication Effective deployment of public relations in managing a crisis and risk to organisational reputation, averting damage, and restoring reputation and credibility As above

Excellence in Internal Communication & Employee Engagement

Use of Public Relations to build bridges and enhance collaboration among staff As above

Excellence in Community Relations

Skill in making the organisation a valued Corporate Neighbour and citizen As above

Best in Technology Public Relations

• Skill in communicating effectively across a range of platforms and technologies

• Advocacy for technology using public relations As above

Distinguished PR Academia Award

Individual or institution that makes a noteworthy or exceptional contribution through publications or teaching; demonstrate commitment through Town & Gown activities; blending theory with practice to demonstrate industrial relevance of public relations. Must be a registered member of no less than two years’ standing.

Best in Hospitality PR

Most effective deployment of public relations in communicating with a hospitality business As above

Best in Entertainment PR

Effective use of PR strategies and tactics in supporting an entertainment brand, activity, or person As above

Best use of Research & Measurement

Deployment of research as a contribution to public relations strategy and execution in key areas of

• Inputs

• Outputs

• Out-takes.

• Outcomes or effects of communication in attitudinal or behavioural change.



Best in Political Communication • Skill in engineering consent and influencing political choices on behalf of a principal.

• Show evidence of application of reputation management, relationship management, persuasion, opposition and environmental research.

Best in CSR Demonstrably integrate social and environmental concerns with their business operations and interact with stakeholders through activities and projects.

Best Supporter of PR

Firm or individual who has identified with public relations in their organisation or with PR causes and activities

Agency of the Year • Firm demonstrating the best use of public relations in the service of clients

• The highest number of new account wins

• The firm whose staff get the most nominations/awards at LaPRIGA As above

Evergreen Agency (Model agency of all time) Agency whose conduct and reputation represent best practice in PR consulting

• Number of top PR professionals groomed

• Contributions to public relations causes As above

PR Journalist of the Year Media person whose reports helped shape PR practice during the year As above

Photo & Video journalist of the year The person whose images and videos boosted the perception of public relations As above

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