APCON to regulate online Advertising.

 

PRESS BRIEFING BY THE REGISTRAR/CHIEF EXECUTIVE OF THE

ADVERTISING PRACTITIONERS COUNCIL OF NIGERIA (APCON) ON

ENSURING COMPLIANCE OF ONLINE ADVERTISEMENT WITH THE

PROVISIONS OF THE NIGERIAN CODE OF ADVERTISING PRACTICE, SALES

PROMOTIONS AND OTHER RIGHTS/RESTRICTIONS ON PRACTICE

Protocol.

1. Advertising regulation, self or statutory, has created conducive business

atmosphere around the world and Nigeria has not been an exception. Since the

establishment of the Advertising Practitioners Council of Nigeria (APCON) by Act No.

55 of 1988 which charged APCON with the regulation and control of advertising in

Nigeria in all aspect and ramifications, APCON has through her mandates

significantly reduced the exposure of unwholesome and unethical advertisement in

the traditional media, this includes the print, broadcast and out-of-home media.

2. With the increase of digital media activities in Nigeria and accessibility of online

media platforms, we have been faced with a new threat of unethical and provocative

advertising and marketing communication materials which have every potential of

inflaming religious crisis, moral decadence and misleading information when

allowed to thrive with attendant negative effect on the country, its economy and

value system.

3. The advent of the internet and new media, characterized with social networking

sites such as Blogs, Facebook, Twitter, Instagram, WhatsApp etc., has

revolutionized communication globally. All the giant tech and primary digital media

platforms owners such as Google, Facebook, Twitter, YouTube etc have been

exploring the Nigeria digital media space with all sort of advertisements some of

which are in violation of the Nigerian Code of Advertising Practice, pre-exposure

vetting and ethical requirements of an advertisement.

4. These days, many people are bloggers and influencers offering themselves, their

services, blogs and media handles as platforms for product and services to be

advertised on without recourse to accepted principles and ethics of the advertising

practice. The sharp increase in violation and infraction of the Nigerian Code of

Advertising is not only worrisome but also portends danger. 

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