Mars Chocolate UK has partnered with global AIDS charity (Red) aiming to raise £750,000 to help prevent the transmission of HIV from mothers to their babies.
The ‘Choose Galaxy Red, Make Lives Better’ campaign will raise money for the global fund to fight AIDS, to finance HIV/AIDS programmes in Africa. The partnership will raise enough money to provide more than 3m days of life-saving medication. Red has generated more than $250 million for the Global Fund since being founded in 2006 to engage people and businesses in the fight against AIDS.
Fiona Dawson, president of Mars Chocolate UK, said: “As a mother as well as a businesswoman I’m very proud to today announce this partnership with (Red). It’s another step in Mars’ efforts to use our scale and the power of our brands to make lasting positive impacts at home and overseas. It builds on our ongoing work to help socially and economically empower African women.”
Deborah Dugan, chief executive of (Red), said: "We’re proud to have Galaxy join (Red). Every day, 650 babies are born with HIV, and private sector support can play an important role in getting that number to near zero in the coming years. The partnership will not only generate much-needed funds, but will also help create the heat and awareness necessary to win the fight.”
As part of the campaign, Britain’s Got Talent judge Alesha Dixon travelled to Ghana to meet Constance Mudenda who has dedicated her life to the fight against AIDS.
A donation of 5p will be made to (Red) with the purchase of special edition packs.
Mark Banham, London
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