Samsung launches global surf film

 Laura Bracher, London

 

 Samsung is launching a film to celebrate its partnership with The Association of Surfing Professionals (ASP) World Tour ahead of the launch of the US Open Surfing competition.

The film, created by 72andSunny Amsterdam, is entitled ‘Every Day Is Day One’ and launched this week on Samsung’s YouTube channel and will be supported by additional social media activity.

“Our active and adventurous consumers are always seeking to enrich their lifestyles, and we wanted to contribute to their excitement,” said Younghee Lee, executive vice president of global marketing, IT & Mobile Communications Division at Samsung.

Carlo Cavallone, executive creative director at 72andSunny Amsterdam said: “In surf as in technology, progress depends on continuous leaps of faith. Every Day Is Day One celebrates this common denominator. It is ASP and Samsung's shared belief that no matter how experienced you are, there’s always a new challenge to take on.”

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