PHD India has won the digital media planning and buying business for GlaxoSmithKline's (GSK) Horlicks and all Horlicks brands.
The agency won the competitive pitch following GSK's decision to consolidate all of Horlicks’ digital business into one media partner earlier this year.
Jyoti Bansal, managing director of PHD India said, “India is a major market for GSK’s Horlicks brand and it is a brand with distinct geographical strengths. Our global online planning system Source played a significant role in demonstrating how we can help them analyse results market by market and ultimately conclude which digital media is most suited to each market to give the most effective results. We are delighted to be appointed to the business.”
PHD officially launched in India in September last year and handles clients including Hindustan Unilever, HP and ANZ.
The PHD network has been handling GSK’s global category planning since September 2013 and Unilever’s global communications planning business, having won the account in October 2012.
Jeremy King
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