Samsung teams up with top footballers for new campaign

 

 Samsung has released its latest multi-layered global marketing campaign, for the release of the Galaxy S5, Gear 2 and Fit devices.

The South Korean company released a four minute "Galaxy 11 Training Video", which features world-renowned football players Lionel Messi, Cristiano Ronaldo and Wayne Rooney.

The global marketing campaign tells the story of 13 world-renowned football players from around the world attempt to save the planet from alien domination in a "winner takes Earth" match on a virtual football pitch this summer.

 

 The campaign has embarked on the next phase - "Galaxy 11 Team Training", designed to stimulate fans' imaginations, inspire engagement and utilize the newest Samsung Galaxy devices to unlock entertaining moments and experiences.

In addition to the Training Video, Samsung is also releasing a variety of Galaxy 11-themed campaign extensions, including new mobile games and the Galaxy 11 World Tour, that offer interactive and robust engagement for fans around the world.

 

"We are thrilled to provide fans with new and exciting ways to participate in the Galaxy 11 campaign throughout the football season," said Samsung Electronics Vice President of Global Marketing, IT& Mobile Communications Division, Younghee Lee.

"We want consumers around the world to fuel their passion and enthusiasm for football through the new Training Video and multi-platform campaign extensions that are brought to life via the Samsung Galaxy S5, Gear and Fit."

Laura Bracher, London

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