French wines and spirits giant Pernod Ricard has launched a free mobile app to educate its consumers about responsible drinking.
The app, available in 37 languages on iPhone and Android, allows users to calculate the number of units of alcohol they consume in real time and has been launched to coincide with the group’s fourth annual Responsib’All Day, a day of action in which the group’s 19,000 employees engage in measures to combat inappropriate or harmful drinking.
Developed by the agency Novedia, the app takes into account the type of drinks consumed, the volume, as well as the user’s gender and weight.
The breakdown will enable users to track their consumption over a given period of up to four weeks.
With a geo-localisation system, the app adapts itself to applicable local law and then informs the consumer of the nearest suitable means of transport.
Pernod Ricard Vice Chairman of the Board of Directors and Chief Executive, Pierre Pringuet said: “Responsible drinking has always been at the heart of our policy of Social Responsibility and we remain highly committed, as shown once again by the mobilisation of our 19,000 employees throughout the world on the occasion of this fourth Responsib’All Day. It is by directly engaging with every consumer and every distributor that we have the chance to change behaviour in the long-term. It is a lengthy process that all those involved in the industry must pursue tirelessly.”
Pernod Ricard Deputy Chief Executive Officer, Alexandre Ricard added: “Pernod Ricard has been at the forefront of digital development for its brands. The Group is now using all its expertise in the field of collaborative and social communication to launch ‘Wise Drinking’, the first application to raise
everyone’s awareness on responsible drinking.”
Laura Bracher, London
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