A growing body of research indicates that
Africa’s culture is a largely untapped resource that could give its economic
development a welcome fillip, so says Ned Dalby in AFRICAN ARGUMENTS, he went on further to say that
Economists agree the creative industries
such as Film,Music,TV,Advertising,Design,Publishing ,Live Performance and
craft,together form a remarkably healthy branch of the Global Economy.
The fundamental shift in the African
Continent is seeing the dynamics of wealth being gradually integrated to
accommodate young rising stars who through some capacity as a creative
individual is becoming financially relevant and spurring a new wave of growth
in the under 40’s range of Noveau rich.As further elucidated by Dalby,New Media and communications
Technologies are partly to thank.They make it easier for enterprising people to create content,package
it and connect to buyers ,to spin imagination into profits.
The WEFA (World Economic Forum Africa)
recently held in Abuja Nigeria with over
a 1000 foreign delegates in attendance,in articulating the blue print for the
economic advancement of the continent,Young Global Leaders a forum headed by
John Dutton said that there were three different stages of which young global
leaders can effect this advancement and this includes,helping the education
sector in Africa,expanding businesses for young people in Africa and becoming
better leaders than their predecessors.
The engagement of D’Banj and some other young Africans by
ONE.org for the Do Agric,It Pays
campaign lends credence to the power the creative industries is cultivating in
Africa, “These
brilliant artists are role models who connect with African youths. Their voices,
in support of African agriculture, is sending a powerful message to the young
generation: it’s time for African leaders to scale up public investments in
agriculture and ensure policy interventions are targeted to benefit smalholder
farmers who provide 80% of the food we eat on the continent.’’ Dr. Sipho S. Moyo, ONE.org Africa Executive Director.
Brands do now realize that the market for
young people in Africa is heavily influenced by its own peculiar culture and
the synergy is totally synchronized by astute strategists to achieve success
when planning campaigns for the brands that target this market.
As
ICE aims to continually focus on this fast rising demographic in Africa and
cover the huge potentials they present,it is the key brands that integrate the
data and trends that would eventually influence their success in this market.Our strength as a Media Company has
evolved through PARTNERSHIPS,this has been our single most successful strategy
and in todays business its about mutually harnessing your strengths to achieve your independent visions.
0 Comments:
Post a Comment