Equal pay? Wait 100 years or become a man

How To Get A Raise In 47 Seconds

Play video Watch this woman get a raise in only 47 seconds. Simply by becoming a man. Because being a man is still the easiest way to get a raise. Join the protest and become a man yourself at http://beaman.se… 00:00:48 Added on 3/05/14 49,721 views

Equal pay? Wait 100 years or become a manCannes Lions GRAND PRIX winning agency Volontaire launches global protest against unequal pay on International Women’s Day, March 8th

Annelie Nordström is Chairwoman of Sweden’s largest union, Kommunal. Recently, she became a man. The action was taken to inspire women across the globe to join her in the campaign Be a Man. The international initiative aims to become the world’s largest protest against unequal pay, starting on The International Women’s Day, March 8th.

Sweden is considered one of the most equal countries in the world*. However, the gap between the nation’s men and women’s salaries has hardly changed at all for the past thirty years. At the current pace, it will take more than 100 years to reach equal pay in Sweden**.

– It’s sad that Sweden is considered to be a global example of equal pay, given how far we have left to go. Therefore we want to do something on a global scale to improve the situation for women everywhere, says Annelie Nordström, head of Kommunal.

The campaign Be a Man highlights the absurd fact that the easiest way for a woman to get a raise is to become a man. By using either a smartphone app or visiting www.BEaMAN.se, women from around the globe can create a male version of any photo of themselves. The image is then shared in social media on The International Women’s Day, creating the largest protest against inequality ever.

Deconstructing the myth of “Equal Sweden”In Sweden, women were first allowed to vote in 1919. Almost 100 years later, the wage gap is still significant. Swedish men earn $682 more per month than women, or $10,8 billion more than women per year, or the equivalent of and person. Measured in time, men only need to work until 3:52 PM, whilst a woman has to work until 5 PM to earn the same amount. Swedish women earn only 82 % of what the nation’s men do***.

– The most comprehensive example is when you compare a nurse to a mechanic. For some reason, we as a society value the people who take care of our cars higher than the ones that tend to our children or our elderly parents, says Annelie Nordström, chairwoman for Sweden’s largest union, Kommunal.

LinksCampaign site: www.beaman.se
Film: http://www.youtube.com/watch?v=I08p24i9VuI
Press image: http://we.tl/VeF9ymVT63

For more information, please contactEmma Nilsson, Head of Communication, Kommunal
+46-70-310 07 45emma.nilsson@kommunal.se

Sources*: World Economic Forum (2013) The Global Gender Gap Report 2013 http://reports.weforum.org/global-gender-gap-report-2013

**:Medlingsinstitutet (2012) Rapporten om löneskillnaderna 2012http://www.mi.se/files/PDF-er/att_bestalla/loneskillnader/skillnaden12.pdf

***: Kommunal (2013) Byt Lön http://www.kommunal.se/PageFiles/160099/Byt%20L%C3%B6n%20-%20dags%20f%C3%B6r%20j%C3%A4mst%C3%A4llda%20l%C3%B6ner%20.pdf

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