The quickest and easiest way to give feedback – now available

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The quickest and easiest way to give feedback – now available

An app designed to facilitate the workflow for creative directors, designers and
photographers when working on the go.

BERLIN, June 3, 2013 –– feedbackr is an app developed by creative professionals as a tool that makes their job easier. Due to the app’s focus on voice messaging feedbackr allows creative directors, designers and photographers to give fast feedback when working en route.

As the working world is getting more mobile creative professionals spend a lot of their time out of the office and on the go. Their colleagues send them work that needs immediate revision. There is no time to sit down and open up the computer, there is no time to talk on the phone. That is how creative director Jason Schragger had the idea and came up with feedbackr to solve this problem.

The most natural way to give feedback is done by using your voice. Thus the main feature of feedbackr is tagging a PDF with voice messages. Beside the voice message there are two more ways of annotation as support: scribbling and adding images.

The app is easy and intuitive: You open a PDF in feedbackr and then there are four icons in the footer bar: a microphone, a pen, a camera and a send icon. A short tap on any of the three annotation icons will activate it, a long tap lets appear a wastepaper icon. A short tap anywhere on the page, you leave the chosen annotation mode. Any annotation can be dragged around and placed exactly where you want it to be. When you tap the send icon feedbackr opens a new e-mail with the subject matter already filled in. You just need to enter the address of the recipient and press to send. The feedbackr features concentrate on getting the job done, there are no fancy, time-consuming extras.

“I spend a lot of my time outside the office and I have never been satisfied with the way I could get my feedback to my colleagues. When in a hurry it is no good to try and write and when talking on the phone a lot of the information gets lost. In those moments I really wished I could dictate to someone and that’s how we invented feedbackr. You tag a voice memo to the text. The benefit for the person on the other end is obvious: the message can be listened
and re-listened. There are other apps around but feedbackr is stripped to the essentials and straightforward to use. For me it is the most natural way to give feedback wherever you are.”

feedbackr is now available worldwide free of cost on the Apple App Store. The app is free of language and uses icons only.

Download via

Please visit for more information on the feedbackr app, including videos and screenshots of the app.

Jason Schragger is Executive Creative Director of the Create Lab at TBWA\ in Berlin.

For further information please contact him via e-mail:

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