Renowned for the Deville X2, the Double Eagle and the Ladymatic, among many others, Omega is one of the world’s most successful luxury watchmakers. Recently, the brand has reportedly ventured into the world of feminism, having launched a purely woman-dedicated website. This trend has been taken forward into the world of fine jewelry – Omega has unveiled the brand’s first full-fledged collection.
They will not just fully launch into the jewelry market though. At first, the brand is going to test the market for jewelry, by placing it in their private stores, to later expand to Omega’s retail partners. As for the jewels, they are crafted from 18-carat yellow, rose and white gold, apart from the entry level rings, which were reportedly crafted from ceramic materials.
In addition, there’s an interesting feel into this wonderful collection, of sophistication and luxury mixed up with Flowers and Dewdrops themes. Every jewelry line serves as a counterpart to a timepiece crafted by Omega, creating some sort of balance between them.
Don’t be hasty, watchmaking still remains the speciality of the brand, even though Omega’s activity for the year that has just started will reportedly know a major focus on jewelcrafting. In addition, the brand has started to use train staff, using jewels as tools to up sell current and future customers.
The launch of this collection of jewels also sets the brand in competition with other famous jewel crafters like Bulgari, Cartier and many more. The prices are comprised between $250 and $5,200.
[WatchPro]
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