Two years ago, Americans were throwing away 2.5 million plastic bottles every hour, according toSmartPlanet.com.
Coca-Cola, which is responsible for a good number of the beverage bottles floating around America, is trying to make its containers more environmentally friendly — as is its chief rival, PepsiCo, which is promoting its plant-based PET bottle.
The latest volley in the green bottle rivalry: Coke's marketers are touring college campuses, including visiting Alabama’s Samford University and other colleges in the South to “create awareness for their PlantBottle packaging initiative,” according to the Samford Crimson.
The college marketing tour will help Coke test consumer preferences among the all-important 18-24 demo for its eco-friendly bottles in Atlanta, Birmingham, and Nashville in three different beverage sizes: 12.5, 16, and 20 ounces.
As part of its education initiative, Coke also has put its Recycling Education Vehicle on the road to build up awareness of the PlantBottle initiative. Coke’s plan is to have all of its products — Mello Yello, Diet Coke, Coke Zero, Fanta, and all the rest — in PlantBottle packaging by 2020, the paper notes. PepsiCo is piloting production of its plant-based bottle this year, too, having already rolled out a Canadian pilot of an EcoGreen 7Up bottle.
It all adds up to a big win for consumers, and for both companies' vast array of beverage brands, as their respective sustainable packaging efforts hopefully ace their tests and graduates to the bigger world.
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