BRANDWORLD TV. SHOW

Every famous brand has a fashion logo we recognize it by. Usually it is small and simple but some logos are elaborate and mysterious. Now I am going to tell you the history of logos of a few most significant world fashion houses.

Lacoste is an old and reputable brand. Their logo – the tiny green alligator – is known to everyone who likes fashion. In 1933 Jean Rene Lacoste founded a company that produced tennis shirts. A tennis player himself Jean Rene had a sports nickname Alligator. One of his friends drew a picture of little crocodile just for fun. But soon that became the logo of the brand which is now known to everyone.

Fendi. Two reverse-reading F letters are often compared to a puzzle, so intricate the Fendi logo looks. It was Karl Lagerfeld who invented the logo for the fashion house founded by spouses Edward and Adele Fendi. The beautiful logo is now a favorite print in Fendi colletions. It is featured on majority of designs: clothing, belt buckles, handbags, sunglasses, etc.

Chanel logo features interlocking back-to-back, overlapping double C. The famous logo was first introduced to the fashion world in 1925. It was featured on a bottle of Chanel #5 perfume. Soon after that it was used everywhere.

There are a few versions giving the history of the logo. According to the one of those Mikhail Vrubel was the very person who in 1886 depicted two horseshoes that resembled the modern Chanel logo. Other story says that two crossed horseshoes are just a symbol of success and luck. However, we believe, that the logo comprises the initials of Coco Chanel – the founder of the French designer house.

Calvin Klein brand was established on November 19, 1942. The logo had been invented at the same time but for some reason it first became public only 30 years later when the designer launched a jean line. The logo was placed on a back pocket of every pair. The company logo – CK – is easy to remember and associate with the brand. Soon the logo was used not only for recognizing the label but for surfing through collections. The logo of dark color is used on Haute Couture clothing, grey logo is for regular garments while the white logo is for sportswear.

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